Marketing for Private- Pay Practice
Master Your Marketing
A Transformative Experience to Help You Clarify Your Message & Attract Private-Pay Clients
Clarify Your Message
Increase Your Income
Attract Ideal-Fit Clients
To the amazing therapist dreaming about being fully booked with private-pay clients… I see you.
You're great at what you do, but when it comes to attracting clients… you feel stuck.
You don’t feel confident in charging private pay.
You’re missing a marketing and networking process that brings you consistent clients.
At the end of the day, you go to bed feeling undervalued and overlooked.
You feel stuck in burnout, but unsure how to fill a private pay practice where you have the time and financial freedom you desire..
If this sounds familiar, you’re not alone—and there’s a better way. You deserve to feel confident and successful in the practice you build.
I understand what it's like to not know how to communicate it in a way that connects and converts to paying clients.
This is why I'm committed to helping clincians like you clarify your message, get seen by the right people, and fill your caseload with private pay clients.
Most therapists think private-pay clients are hard to get…
What if I told you your private practice marketing could be more simple and you could have a full caseload of clients you love?
Because the truth is private-pay clients are out there…
The only thing between you and your ideal-fit clients are the words you use to capture their attention.
And the way you do that is to articulate the value of what you do in a powerful way with a...compelling marketing message.
That’s why I created the Fully Booked Practice Method.
In it, I combine my experience launching and filling my own private pay practice successfully as an associate in 4-months along with additional sales, copywriting, and marketing trainings I have done to further my expertise with the piece that’s missing:
YOUR UNIQUE PRESENCE
Expressed in a clear marketing message that attracts your ideal-fit clients.
Steps to sign-up
-
Time for me to hear where you are on your journey and we can discern if this feels like a good fit.
Do you already have a relationship with me and feel confident applying? Email me at emersyn@fullybookedpractice.com and I will send you the application questions.
-
Join a small cohort on the same journey to transform your marketing and start attracting self-pay therapy clients.
You will master the four key things you need to be successful:
1) Clearly defined niche
2) Google-friendly and SEO optimized website
3) Clear and effective Psychology Today & Google Business Profile
4) Strategic Networking & Connections
Master Your Marketing
Define Your Niche
-
I will walk you through a series of exercises to clarify what specialties you’ll focus on, so clients know if you’re the right fit for them.
-
I’ll help you identify what makes your practice unique, who your ideal-fit client is, and the type of work you want to be known for.
Explore the themes that tie together the various clients you serve and what problems you solve (variation is okay here!)
-
Finally put into words who you work best with and the work you do - this is the core for the rest of your practice.
Maximize SEO
-
Your new clients are searching for you on Google. Let’s make sure they find you!
I’ll take you through each step, learn how to find out what your ideal-fit clients are searching for and what you need to do to help your website appear in their search results.
-
Clarify each page of your website, so the journey through it is smooth, client-led, and Google-friendly.
-
Curate SEO titles and descriptions to make clear to Google (and clients) what each page of your website is about.
Nail Your Homepage
-
You have one opportunity to make a good first impression.
We will walk through what to include on your homepage, so that you hear clients say, “I feel like you were talking directly to me!” -
Meet your client where they are at and show them how your services can bring the help they seek.
-
Invite clients deeper into your web pages, smoothly guide them to the information they need to realize you are the therapist they want to work with.
About & Specialty Pages
-
Your clients are looking to connect with someone they can trust.
Cultivate connection before they schedule a consult with you. We will cover what to include in your bio and how to communicate who you are as a clinician in a way that connects with your ideal-fit clients. -
Help clients understand what it’s like to work with you (and what sets you apart).
-
Highlight your expertise in a way that resonates with ideal-fit clients and shows your credibility. (Imposter syndrome and self-doubt can come up here - we will work through that too.)
Psychology Today & Networking
-
Get results from your Psychology Today profile and networking. This is one of the best ways to drive clients to your website.
Scared to make a video? I’ll show you how to curate an authentic and effective video.
-
I'll coach you on the best way to convert a consult into a client and how to best communicate the way you work with a potential client.
-
Simplify your networking strategy to bring in quality and intentional referrals.
Do you have a free google business profile yet? We will setup another way to drive traffic to your website.
Training Also Includes:
-
Psychology Today Outline
Website Outline
Video Intro Outline
Group Offering Canva Template
-
Access to a private facebook group where you can ask questions throughout the week and receive feedback on your content from me and others.
-
Do you know that changing your posture will literally alter how you feel? I'll integrate various somatic postures and exercises throughout along with mindfulness, so that your body and mind are aligned as you step into confidence in your work and marketing.
Ready to simplify your marketing and grow your private pay practice?
As a trained Somatic IFS practitioner, I’ll also guide you to tune into listening to your intuition and body as the core of building your successful self-pay practice. Learning to listen to and trust yourself is central to my work.
Your new clients are waiting for you - let’s get to work!
MA, Somatic IFS Practitioner
Private-Pay Branding & Marketing Coach
-
I’ve been where you are. I understand the drive and struggle it takes to build your practice. After a year of navigating three car accidents as an Instacart shopper and managing two part-time jobs, I was desperate to make private practice work.
-
Through targeted marketing and effective networking strategies, I filled my self-pay practice in 3-4 months as an associate and consistently attracted new clients. I cannot tell you how relieving it felt to have seasons of taking a break from posting in facebook groups for referrals (and I hope that for you as well).
-
I’ve since further honed my skills with marketing trainings, to ensure I can support your long-term success.
My approach is unique in that I care about your whole practice framework and longevity. Marketing matters, but so do the boundaries, policies, and rhythms you have in the rest of your practice.
I enjoy empowering clinicians to feel aligned, alive, and empowered in the work they do.
You can complete all of the teaching modules at your own pace and timing.
Investment
$2,000
Imagine the impact of just one cash-pay client at $180 per session—bringing in $2,160 in revenue from just 12 sessions. Now, envision having two or three clients from this training, and eventually building a thriving practice. With this program, you’ll quickly see a return on your investment and never have to invest in another marketing training again!